I wrote my first novel, Inca Gold, Spanish Blood, in 2015. By the time I really started to work on it, I’d been a dedicated writer—meaning, I knew that writing was who I am, not what I do—for decades. By then I’d written not only books but countless magazine articles, essays, white papers, poetry, training manuals, and short stories. I’d read every book on writing I could find, and every book recommended by people who write books about writing. I had favorite authors across many genres, and I knew why they were favorites. I had attended writing workshops; I was in numerous writing groups; and I wrote constantly—not in the self-flagellant ‘force yourself to get up at 5 AM every morning and write for two hours before going to work’ way, but whenever the mood struck—which was nearly every day. Sometimes all I wrote was a paragraph, or a meaningful sentence; sometimes I wrote 40 or 50 pages. All that matters is that I wrote.
I developed the Zen-like patience required to deal with the publishing world. I accepted the fact that the magic number for submitting an article or a manuscript or pretty much any new material to publishers is around 30, meaning, the number of publishers you must submit to, on average, before one of them takes the bait.
And, I learned the secrets of getting noticed by an editor. I learned that the phrase “Submission Guidelines” is a lie. It should say, “Don’t even THINK about straying from these iron-clad, inviolable, unwavering, universally-applied rules for submitting your work to the publishing gods if you want anyone to even consider looking at your submission.”
I developed a carefully-curated Council of Druids, my personal cadre of editors, each of which has the same fundamental characteristics: they’re voracious readers; they’re endlessly curious; and they’re willing to read what I write and provide detailed, brutally-naked feedback. Do you know what’s less-than-useless to a writer? Someone who provides a crazed smile, two thumbs-up, and the word ‘awesome’ as their feedback to a written piece. Empty calories. My Druids, on the other hand, are never afraid to say, “Steve, with all the love in my heart, you need to drop this back into whatever swamp you dredged it out of, and here’s why.” In other words, they actually provide feedback that’s meaningful and that can be acted upon. And as much as it hurts sometimes, I carefully read and consider, and usually incorporate, every single comment. Their reading makes my writing better.
As a result of all this, I learned my way around the English language. I became grammatically proficient. I paid close attention and learned how dialogue works—and why it often doesn’t. I found myself reading about 140 books every year, and because of that I developed an extensive vocabulary and an awareness of when not to use polysyllabic words, just because I know them (thank you, Mr. Hemingway). I paid careful attention to structure and flow. I began to realize that genre is merely a suggestion: that some of the best books have elements of romance, science fiction, history, travel, global affairs, poetry, and politics, in spite of the label they’re given by the bookstore.
I also trained myself to ignore the naysayers, the trolls who make it their mission to savage other peoples’ work because they can. They’re cowards, hiding behind the bastion of the Internet. Some reviewers give constructive or kind comments, and for those I’m grateful. But many don’t. Do NOT let their negative comments slow you down. You wrote a book, dammit. They didn’t. Ignore them for the miserable people they are.
I began to understand that I write so that others may read. When I drive my grandkids home after a day with my wife and me, I take the responsibility very seriously indeed. And when I take my readers on a journey, I take the responsibility no less seriously.
So, you can imagine how I felt when I found myself running into roadblock after roadblock as I tried to get a publisher to look at my novel. Here’s what was clattering around in my head, like a handful of marbles. I clearly knew how to write because I’d been doing it for a long time. I was published many times over by big, well-known houses, and I had two bestsellers to my name. I always met or exceeded deadlines. Yet time and again I submitted, and time and again I got back … nothing. Crickets. Even though I followed the submission rules, I didn’t even get rejection letters to add to my already impressive folder of same.
So, I called my editor at one of the big houses whom I had known for years and with whom I had created many successful books—and a genuine friendship. I explained my situation to him, knowing that he doesn’t publish fiction but hoping he could provide some insight. He did, and his response was blunt:
“Steve, here’s what you’re facing. The fact that you have had major success in the non-fiction realm is meaningless to editors in the world of fiction. The firewall that exists between the two domains is so thick that it’s as if you have never written or been published at all.”
And this was the clincher: “Your chances of getting this book published are roughly the same, whether you submit it or not.”
Bummer.
This glaring realization kicked off a new chapter in my writing. I ended up self-publishing the novel, and it did well. I then wrote a second, self-published it, and it became a number-one global bestseller on Amazon for a few weeks. I wrote two more, and they also did well—not bestsellers, but readers buy them and like them. And what I realized, and frankly, what I knew all along, was that in some ways, getting a book published was more important to me than writing one. That was a significant realization, and it changed how I think about why I write, because it was the wrong perspective for a writer. Yes, of course I want my work to be published, but first, I’m a writer. Writing is enormously creative; publishing is enormously mechanical. And when I write, I write for my readers and I take that responsibility seriously. But honestly, I write for myself. I write books that I would like to read. It makes me feel good. It challenges me, forces me to work hard to be better at it.
As writers—all writers, regardless of genre—our goal should be to write books that people want to read, and who then come back for more after they’ve done so. We shouldn’t write for the likes, or the thumbs-ups; those are more empty calories. We write because we have something to say that matters. If we do that, our audiences will find us.
I’m currently writing sequels to two of my novels: Inca Gold, Spanish Blood, and Russet. Russet is my most recent work, so the characters and plot line are still fresh in my mind. But Inca Gold came out in 2016 and I had forgotten some of the story’s details, and I’m embarrassed to say, the names of some of the characters. So, I put on my reader hat, picked up the book, and read it, ignoring the fact that I was its author. And I mean, I really read it. And you know what? I liked it. A lot. It didn’t waste my time, and it made me want to read more. And that’s all the motivation I need to keep going.
I’ve been writing for a long time, and I love every second of the process. My first book came out in 1980; my 104th came out two months ago. All but seven of my books were released through traditional publishers; the others I self-published for a variety of good reasons that aren’t important. I also teach writing workshops, which I love.
I’ve gotten a passel of questions about writing over the last few weeks that I’ve decided to answer in this post, because the answers might be helpful to others. So, with your indulgence, I’m going to quickly cover two topics:
Why we write: Writing vs. publishing
The pleasant schizophrenia of writing across genres (fiction and non-fiction)
WHY WE WRITE
IN RESPONSE TO THE QUESTION, “Why do you write?” a serious writer responds, “Because I can’t NOT write,” or something to that effect. Writing isn’t something we do; it’s something we are, at least, that’s the case for me and most of the committed writers I know. If I miss a day of writing, I feel the same unease as when I miss a day of walking.
Anne Lamott, the author of Bird by Bird, makes a seminal point in that book. She observes that for many would-be writers, the goal is to get published, not to write a book. I know that sounds off, but it isn’t. Many writers want to have written a book so that they can fondly remember the process as they regale others about the experience and bask in the afterglow. In other words, they want to get published—BE published—more than they want to take the long writing journey. There’s a reason Ernest Hemingway’s description of writing, apocryphal though it may be, is so accurate: Writing a book is easy. All you have to do is sit down at your typewriter and stare at the paper until drops of blood form on your forehead.
It’s very, very hard and disciplined work to write a book.
Self-evident though it may sound, though, it’s an inviolable rule of the universe that you must write the book (or article, white paper, essay, poem) before you can publish it. The one necessarily begets the other.
Look: we all want to be published, because we see it as a third-party nod to our skill and prowess as a writer. It’s not enough for us to think our own work is good; we want the confirmation from others that we’re right. There’s absolutely nothing wrong with that. But consider this. The long and storied (yes, that’s deliberate) journey from an idea percolating in your mind to opening the box of author copies when it arrives on the porch, delivered by your new favorite friend, the UPS driver, is one of the greatest experiences you’ll ever have. And why is that? Well, several reasons. First, the only map for the journey ahead is in your mind. In fact, the territory that the map describes and through which you will journey doesn’t even exist yet, and it won’t until you set out to explore it by creating it. Second, you are the only person on the entire planet who knows your story as you bring it to life. And third, writing a book imbues you with the absolute and incalculable power of creation and destruction. You are free to create worlds, civilizations, fantastical beasts, people; and just as easily, with a swipe of the pen (or keyboard), you can make them vanish. In fact, every fiction writer I have ever known has told me that at some point in their writing career, they had a breathtaking moment of indescribable terror. It happened when they realized that the fate of the people who had been living rent-free in their heads for years was entirely, ineluctably in their hands. With great power, as Peter Parker admonishes us, comes great responsibility.
So, yes, think about getting published. It’s an important part of being a writer. But remember, that book sitting on the shelf is the end of the road, the finish line. When you get there, the journey ends, and trust me, even though there will be miles of rough gravel and strut-busting potholes along the way, more than a few times when you’ll lose control and careen into the ditch, and plenty of moments when you’ll feel that you’re hopelessly lost and will never get to the end of the journey, when all is said and done, two things will happen: you’ll feel a profound sense of letdown; and you’ll feel an enormous sense of accomplishment. Why? Because you did what Bilbo Baggins did in The Hobbit: you went there and back again.
A singular focus on ‘getting published’ denies you the exquisite joy of the journey required to get there.
WRITING ACROSS GENRES
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I WRITE BECAUSE I AM A STORYTELLER. I write because it makes me feel good. I write because it pisses me off, forces me to struggle, is an enormously creative pursuit, and because the effort can yield magical things.
My first book was called Commotion in the Ocean, and it was a SCUBA diving manual. My second book was called Managing Cross-Cultural Transition, and it spoke to the challenges that expatriates face when they return to their home country after an extended stay abroad.
My next I-have-no-idea-how-many books (25? 30?) were all books about communications technologies, written for non-technologists. That’s the field where I spent my career. Two of those books became bestsellers.
Then, interspersed among the bit-weenie books, I wrote books about storytelling, photography, and history. Under contract, I wrote the biography of a renowned Canadian telecom executive. I wrote a handful of children’s books, and I wrote books about writing, leadership, wildlife sound recording, strategy, cybersecurity, and the natural world. And, I ghost-wrote quite a few books for other writers about topics that I can’t talk about.
Then, fiction began to call to me, and over the course of ten years or so I wrote four novels, one of which briefly became a global bestseller, holding the number one position in political fiction at Amazon for a couple of weeks.
All of these books are rectangular and they all have covers, but that’s where the similarity ends. Weird, right? And this is why I am often queried about my writing, because most writers work within a single genre. They write poetry. They write mysteries and thrillers. They write science fiction, or bodice rippers, or historical fiction, or crime procedurals, or children’s books, or any of a thousand thousand non-fiction topics.
But me? When I’m asked what I write, I sometimes reply, “Well, words, mostly.” That’s snarky, but it’s accurate. I’m not in love with any particular genre, you see; I’m in love with writing. It’s like whittling a stick of wood with a pocket knife. The pleasure doesn’t lie with whatever I end up carving; the pleasure lies in the carving itself. That’s one of the two reasons I can and do write across diverse genres.
THE OTHER REASON, and it’s important, has to do with specific skills. Everybody has them; we all have one or more things that we do really well, as true for writing as it is for carpentry, photography, oil painting, car repair, or surgery.
I am, above all else, a storyteller. That’s my skill. It’s the way my mind works. It’s the technique I rely on to create context for whatever topic I’m writing about, and to create context for whatever I’m trying to understand. One of my technology books that became a bestseller, The Telecom Crash Course, explains how telecom technologies work, but it’s written for an audience of non-technical business decision-makers. The book’s Preface begins with me, standing at a dusty, bustling crossroads in a small African village, watching as life happens there. It ends with me standing amongst a surgical team in that same village who are removing a woman’s gall bladder in an operating room that has been set up inside an old shipping container. Outside, goats and chickens and local kids run around, laughing and playing. Inside, the medical team assists with the procedure—‘assists’ because the surgeons who are actually performing the cholecystectomy are at a hospital in the U.S., seven thousand miles away, operating on the patient using a robotic surgery machine connected to them via a blazingly fast optical cable that winds across the seafloor from North America to Africa. The procedure is done laparoscopically; the surgeons in Maryland precisely control the three arms of the machine, inserting pencil-thin probes and instruments and cameras into three small incisions in the woman’s belly. The procedure takes 40 minutes, open to close; the woman goes home an hour later with six stitches, three band-aids and a bottle of painkillers.
Look: I could have told my readers that optical networking is important and really fast and deserves their attention and investment. Booooooooring…But, I decided to show them instead, by taking them on a storytelling journey, all true, by the way, and letting them see for themselves.
A group of kids in Africa surround me, looking at their photo on the back of my camera.
I need to make something clear here. I’ve written dozens of books about extremely technical topics, but I’m not a computer scientist or electrical engineer. My undergraduate degree is in Spanish, to be honest. But as I said, I spent my career in and around the telecom industry, speaking about and teaching technology to people who had a need to understand its implications. I know the subject well, but much more to the point of this essay, I’ve worked hard to develop the ability to explain complex topics, complex themes, through storytelling, by using the story to create context. and that is true, regardless of what I’m writing about.
Storytelling is my specific skill. What’s yours? If you’ve never thought about this, you should. What is the one thing that makes your work stand out above the rest? What do you incorporate in your writing that allows your creative signal to rise above the competitive noise? I spent most of my career working with people who had forgotten more about technology than I would ever know. I’m proud to admit that. But I had something they didn’t: the crucial ability to make complicated, off-putting topics understandable and—dare I say it? Interesting and entertaining. After all, isn’t that what writing is all about in the first place? Creating a bridge between your story and the reader? I think so. Otherwise, what’s the point?
I released a new novel a month or so ago, called Russet. It’s my fourth book of fiction; all my prior titles have been about technology, history, photography, writing, sound recording, biography, and a few other genres. Anyway, Russet’s doing well, especially given the fact that I haven’t done much since its release to market or promote it. It’s my first science fiction book, and I had a blast writing it.
For the last six weeks or so, pretty much since Russet hit the shelves, I’ve been getting an unusual number of emails and messages from people, asking me how to write a book. Actually, they’re asking more than that. Many feel like they have a book inside them begging to be written, and want to know how to let it out, how to get it from mind to paper. Or, they have an idea that they think would make a good book, but don’t know how to bridge the gap between their idea and a finished work. And others want to know how I manage to jump between genres in my writing. It’s true—I write about a lot of different things.
First, to the question of how to write a book. When people learn that I’m a writer, their first question is always, “What do you write?” And my response is, always, “Words, mostly.” I know—it’s snarky. But it’s true. As a writer, my job is to assemble letters into words and then string the words into thoughts that become sentences, and then string the sentences into paragraphs that represent vignettes, and then string the paragraphs into chapters that represent movement, and then string the chapters into a book that tells a story. It’s the story that matters. When I hear people say that they have a book inside them wanting to get published, I believe that what they’re actually saying is that they have a story inside them that wants to be told. We’re wired, you see, to naturally conclude that the story we want to share should be in the form of a book. And while that MAY be the best way to present a particular story, it’s not the ONLY one. Here’s an example.
In 1987 (yep, you heard right—almost 38 years ago!) I started writing a book called Whatever Happened to Mister Duncan, a collection of essays about childhood games that were mostly played outside and that didn’t require anything other than our imaginations to play—okay, some of them required a pocket knife or a Popsicle stick, but that was pretty much it. No batteries, no screens, no keyboard or joystick. I had a hard time finishing the book; along the way I interviewed hundreds, maybe thousands, of people, asking them about their own memories of childhood, and what their favorite games and activities were. I then sat down and designed the book, laying out the logical sections and creating chapters. But every time I thought I’d finished it, I’d get a call from somebody who wanted to share a long-forgotten memory, or a toy, or an experience that was so rich that it had to be in the book. So, I’d go back and do yet another rewrite. Because they were right—it HAD to be in the book.
The manuscript at which I finally called a halt to the process was the 318th complete rewrite of the book. I ended it by adding a paragraph that acknowledges the fact that the book will never actually be finished, but that I’ll include new material in later editions.
So: 319 versions, by the time I finally had a complete, polished, nine-chapter, fully illustrated, 300-some-odd page book manuscript.
Which I have now decided should not be a book at all—at least, not exclusively.
This is a book about childhood. It’s experiential. I want it to evoke poignant memories of the period in our lives that created who we all are, before we had to start the odious task of adulting. You see, during those 38 years between the time that I first got the idea to write the book and when it finally emerged from its literary chrysalis, I did, as I said, hundreds of interviews; collected at least that many sound effects; and watched dozens and dozens of adults revert to childhood for the briefest periods during our conversations to show me something, before reverting back to boring, well-behaved adults. In other words, Duncan (my shorthand title for Whatever Happened to Mister Duncan) is a multiple media experience of sounds and different voices, none of which can adequately be presented between the pages of a book. Sure, I can transcribe the interviews, and I probably will, eventually, but what’s more fun: me writing down a list of all the different kinds of marbles that are out there, or listening to people struggle to remember the names of marbles as they dredge the murky depths of their own childhood memories?
So: the decision was easy. This has to be an audio book.
But that brought me to another important point. I’ve already mentioned that most people who say that they have a book inside that needs to get published are actually saying that they have a story that needs telling. Truthfully, most would-be authors I speak with, whether during casual conversation or as participants in my writing workshops, are more interested in getting published than they are in writing a book. One of my favorite authors, Ann Lamott, who wrote the bestselling book about writing called Bird by Bird, says the same thing. People don’t typically buy books because they’re beautifully published. They buy them because they’re creatively written. The creativity is the hard part—and the author’s job. The publishing is the presentation part, a process that’s more mechanical than it is creative.
So: do you want to write a book to tell a story, or to get published? Because here’s the thing: you can’t get published until you’ve written a book, and if you write a book, the goal is to tell the book’s story. Publishing comes after the fact. Without a good story, what is there to publish?
Which brings us back to Duncan. Not too long ago, I took stock of the activities that give me pleasure, beyond the obvious ones—family, chasing grandkids, recording nature. I love to write; I love to interview people so that I can learn about them and then tell their story on my Podcast; I love to teach; I love photography; and I love field recording. When I analyze all of those, I find that they all have one thing in common: they’re all different ways to tell stories. I’m a storyteller—plain and simple. I don’t write to publish a book; I write to tell a story. Here’s a little secret for you: I only publish about 30 percent of what I write. And what I mean by that is that I only TRY to publish about 30 percent.
So, Duncan: I’ve decided to give it away, because the material is too good, too precious, too human to sell. It belongs to everybody, which is why it will soon emerge as a nine-chapter audio book as a gift to my listeners on the Natural Curiosity Project. I think you’ll like it—I really do. And check it out: just like that, my creative project is published. Who cares if I published it myself? The joy comes from sharing it and engaging with those who choose to write or call me about it.
I think that takes care of the first two questions, which leaves the issue of genre-jumping. There, I invented a term.
It’s true. My very first book was called Commotion in the Ocean, and it was a professional SCUBA diving manual. I wrote it because there wasn’t a particularly good book on the market, and at the time, that was what I did for a living—I was a SCUBA instructor. I then wrote a book called Managing Cross-Cultural Transition, about my experiences living in different countries and therefore cultures and offering advice to expats about the challenges they would face, not when they moved overseas, but when they moved back to their home country.
Next, I wrote a series of well-received books about various telecom technologies, two of which became bestsellers. Isn’t that insane? But here’s the secret. The reason they were so well-received was because they weren’t boring. Instead of trying to impress my readers with how much I knew about telecom standards and protocols and the inner workings of things, I told stories. What a concept! I talked about being present when the Internet first became available in a small African country, and watching as the kids in a small village connected their little One-Laptop-Per-Child laptops to the Web and started downloading music. I explained optical networking, arguably a very complicated topic, by telling the story of getting the opportunity in Singapore to spend several days aboard a cable-laying ship and watching how they did that. I talked about getting to watch surgeons remove a woman’s gall bladder in a rural African clinic, using a robotic surgery machine—noting that the surgeons were controlling the robot from Maryland, 8,000 miles away. And I wrote about the power of technology and how its complexities were what made education accessible for a large swath of the world’s population.
Stories. Always, stories. It’s what people want to hear; it’s what gets them to focus; and it’s what has to be wrapped around facts if those facts are to be absorbed and retained. No story? No context. No context? No understanding. It’s that simple.
So, by now you’ve probably figured out how I do genre-jumping. I don’t! My genre, you see, is storytelling. The details, the settings, the protagonists, the main characters, are secondary. Sometimes I tell stories about technology, sometimes about history, sometimes I tell stories for children, sometimes I tell stories about childhood games or write political or adventure or science fiction novels. Sometimes my heroes and villains are people, but sometimes they’re devices, or networks, or companies. But it’s always about the story.
And how do the stories come to me? Well, at the risk of sounding self-serving, the answer is curiosity. I seek out people and I have conversations with them, because everybody—and I mean everybody—has a story inside them that will light a spark. I read a lot, and I read a wide variety of genres. If you’ve swapped emails with me, then you know that one of my email signature lines is, “Writing is my craft; reading is my gym.” I really mean that. Reading is what makes me a better writer. That, and writing.
I also spend a lot of time thinking about adverbs. Let me explain.
I used to run leadership programs at the University of Southern California’s Marshall School of Business. Some of them were multi-week programs, which meant that I’d often be in LA over a weekend. Well, one weekend I had nothing to do, so I walked over to a local science museum because it was only a couple of blocks away and I love museums. I’d never been to this one.
The place was pretty cool: outside, on stands, they had an F104 Starfighter and an SR-71, both amazing aircraft. Inside they had a whole collection of satellites, along with the usual kid-oriented science displays. Then I walked down a hall and as I passed a doorway, I looked into a dimly lit room, and there, lined up in front of me, were a Mercury, a Gemini, and an Apollo capsule. Well, I’m a space geek, so I spent the next hour just walking around these things, peering inside, marveling at how—primitive they were. I kid you not, the seat the Mercury astronauts had to sit in was basically a lawn chair, made of braided leather straps. And based on the space inside, the astronaut couldn’t have been more than four feet tall. Gemini was no better. I’m exaggerating, but not by much. And Apollo? Bigger, but they also stuffed three people in there for the trip to the Moon. Here are the facts, according to NASA. The average length of a Mercury flight was 15 minutes. Gemini flights ranged from a few hours to one extreme endurance mission that lasted 14 days, But the average was three days. Apollo missions lasted an average of just over eight days.
Let me interrupt myself with another story before finishing this one. As I was standing there, admiring these early space capsules, I realized how dark it was in the room. So, I looked up at the ceiling to see the lights. Except I couldn’t see the lights. Why? Well, because just over my head, between me and the ceiling, was the gigantic wing of the Space Shuttle Endeavor. The one that they pulled down the streets of LA to get it there. It was so massive and took up so much space in the room that I didn’t notice it, I was so focused on those little capsules hiding in the shadows underneath it.
Yep—tears. Geek tears.
Anyway, adverbs. You remember—who, what, when, where, which, how, why.
My curiosity kicked in. There I was, looking at those capsules, thinking about how brave or crazy a person had to be to be bolted into one of those things, and how crowded it was, and how the Apollo astronauts basically just sat there in a space about the size of a VW Beetle for four days, one way, before turning around and doing it again in reverse. There was no bathroom, no privacy, no way to really get up and move around. Just shoot me now.
And that got me thinking—and here’s where the adverbs came in. A trip to Mars is somewhere between four-and-a-half and six months, depending on timing. How in the world could we possibly convince a crew to crawl into a ship for a journey that long? Well, I figured it out—at least, I figured out ONE way. And I must be pretty accurate, because I got a call from a friend who works at our vaunted space agency, asking me after reading my book whether I had hacked their firewall. Gotta love that. Anyway, that’s how Russet got its start. It was all about asking, ‘hey, what if…?’ The power of adverbs, especially how and why. Those two little words define curiosity. And when curiosity and storytelling are combined? Wow.
It’s why I started The Natural Curiosity Project Podcast. Dorothy Parker once wrote that curiosity is the cure for boredom, but that there is no cure for curiosity. Thank goodness. Curiosity is what keeps the world moving forward. Want to see the Dark Ages again, the period that Bill Bryson describes in his book, “The Mother Tongue: English and How It Got That Way” as “a period when history blends with myth and proof grows scant”? It’s easy: stop being curious. Does Bryson’s description of the Dark Ages sound alarming, given current events? Does it strike a bit close to home? Good. So, get out there. Be curious. Share ideas, and don’t just blindly trust what you read or hear—question everything. It should be the law. Oh wait—it IS the law. My bad.
Steven Shepard 